Privacy Policy
Last updated: February 2026
We take your privacy seriously. This policy explains how we collect, use, and protect your personal information.
Who We Are
Company: ZP Ventures Ltd
Company Number: 10391757
Registered Office: 278 Northfield Avenue, London, England, W5 4UB
Website: fittheroom.com
Contact: [email protected]
What Data We Collect
Newsletter Subscription
Email address and marketing preferences when you subscribe to our newsletter
Cookie Preferences
Your cookie consent choices (essential/analytics) stored in your browser
Analytics Data
Anonymous usage data via Google Tag Manager and Hotjar (when you consent to analytics cookies)
Why We Collect Your Data
Newsletter delivery: To send you furniture finds and features you've requested
Site improvement: To understand how visitors use our site and make it better
Analytics: To measure site performance and user experience
Legal Basis
Consent: For marketing emails (only if you tick the marketing consent box)
Legitimate Interest: For analytics and site improvement (essential for our business)
Contract: For search alerts you've requested (part of our service delivery)
Third Parties We Work With
Google Analytics (via Google Tag Manager)
Anonymous site usage analytics (GTM-WZPWZJPR)
Hotjar
User experience research and heatmaps
Skimlinks
Affiliate link management for furniture retailers
Types of Cookies
Essential Cookies
Store your cookie consent preferences. These are necessary for the site to work.
Analytics Cookies
Google Tag Manager and Hotjar cookies (only with your consent). Help us understand site usage.
How Long We Keep Your Data
Newsletter emails: Until you unsubscribe
Analytics data: According to Google Analytics and Hotjar retention policies
Cookie preferences: Until you clear your browser data or change settings
Your Rights
Under GDPR, you have the right to:
- • Access your personal data
- • Rectification (correct errors in your data)
- • Erasure (delete your data)
- • Portability (receive your data in a common format)
- • Object to processing for direct marketing
- • Complain to the ICO (uk data protection regulator)
Contact Us
For privacy questions or to exercise your rights, email us at:
Updates to This Policy
We may update this policy occasionally. When we do, we'll post the new version on this page and update the "last updated" date above. For significant changes, we may notify you via email if you're subscribed to our newsletter.
This policy is written in plain English. If you need any clarification, please contact us.